Discretely designed racing clothing for every day wear.
Distance means Discount
THEY WIN, YOU WIN.
Think your favourite horse will win the next big race? We'll discount all their merchandise by the figure of their official winning distance for 24 hours!
Click here for the full terms and conditions of Distance means Discount.
About us
Horse racing clothing you can actually wear.
Ever wanted to represent your favourite horse while out and about but found yourself short of fashionable, discreet racing clothing? Us too, that's why we created SIRE.
Let's face it, while the bright, distinctive colours of racing silks are useful to identify your runner during the big race, they don't translate that well onto every day clothing.
That's where our trademark SIRE circle comes in, providing that dash of colour to t-shirts, hoodies, jumpers and more, so you can fly the flag of your favourite horse in style.
